24 Apr 2012

My Tall Shopping Manifesto

I'm in a fashion program at UW (have I mentioned that?), and our assignment last week was to write our consumer insight and brand story.  What do tall women shoppers believe?  What do I want a tall brand to stand for?  Well...I wrote from the heart, and it turns out my heart feels strongly about this subject.  And the result?  My instructor said I should either "soften" it a bit or make it a rallying cry.  I choose rallying cry.  :)

1.  I believe tall women should be able to find fashionable, well-made clothes designed for their tall frames.

2.  I believe I should be able to find clothes that reflect my personal style.

3.  I believe I shouldn't have to compromise fashion for fit. 

4.  I desire options.

5. I desire to be recognized as a legitimate market segment that has buying power.

6.  I want to feel stylish, elegant, daring, and comfortable in clothes that are made for women my height.

7.  I don't want to wear clothes designed for women 10 inches shorter than me.

That's my tall shopping manifesto.  I'd love to hear yours!

4 comments

Bethany's picture

by Bethany on Sat, 04/28/2012 - 20:00
#s5-7 are my favorite! Especially the mention of buying power and the desire to be recognized as a legitimate market segment. Are you thinking of starting your own tall clothing line when you are done with the program?

by Allison on Sun, 04/29/2012 - 19:26
That's what I'm working toward. I'm focusing on tall tops :)
Bethany's picture

by Bethany on Sat, 05/05/2012 - 12:36
Hooray! We need more of those!

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